The Adcounty Media India IPO will open on June 27, 2025, and close on July 1, 2025. It is a Book Built Issue through which the company aims to raise approximately ₹50.69 crores. This includes a fresh issue of ₹50.69 crores, while the number of equity shares in the offer for sale is yet to be announced. Each share carries a face value of ₹10.

The price band for the IPO is set between ₹80 and ₹85 per share. The issue is allocated as follows: 35% for retail investors, 50% for Qualified Institutional Buyers (QIBs), and 15% for High Net-Worth Individuals (HNIs). The shares are expected to list on the BSE on July 4, 2025, with the allotment date scheduled for July 2, 2025.

In terms of financials, the company posted revenue of ₹43.24 crores in 2024, compared to ₹53.64 crores in 2023. Despite the dip in revenue, net profit saw a significant rise, reaching ₹8.28 crores in 2024, up from ₹0.64 crores in 2023. Based on this performance, the IPO is considered suitable for long-term investment.

About Adcounty Media India IPO

Adcounty Media India Limited is a BrandTech company that delivers comprehensive solutions ranging from brand awareness to performance-driven campaigns. Leveraging advanced technology, the company serves a diverse client base across multiple industries.

Its service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and various paid marketing models such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and enhance customer outreach.

In addition, the company offers mobile and web agency services through its offices located in India. Adcounty Media collaborates with several prominent brands including Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to boost brand visibility and grow target audiences. As of May 30, 2025, the company employed 45 permanent staff members.

Objects of the Issue (JNK India IPO Objectives)

• To meet out the Capital Expenditure requirements of the Company.
• To meet out the Working Capital requirements of the Company.
• To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
• To meet out the Issue Expenses.

JNK India IPO Review (Apply)

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Adcounty Media India IPO Company Financial Report

Adcounty Media India IPO Company Financial Report